{ "name": "Duesvo Membership Retention Benchmark", "title": "Membership Retention Benchmark", "url": "https://duesvo.com/datasets/membership-retention-benchmark/", "csv": "https://duesvo.com/datasets/membership-retention-benchmark.csv", "markdown": "https://duesvo.com/datasets/membership-retention-benchmark/index.md", "computed_at": "2026-10-19", "license": "https://duesvo.com/terms", "headline": "The median published figure in the Membership Retention Benchmark is 47 percent across 4 figures from 3 sources' own pages (range 36 to 82 percent), read 12 October 2026.", "quotes": [ "The median published figure in the Membership Retention Benchmark is 47 percent across 4 figures from 3 sources' own pages (range 36 to 82 percent), read 12 October 2026.", "3 of the 6 named sources read in full publish a figure; 3 publish none, read 12 October 2026.", "Membership Retention Benchmark, metric growth-share: median 45 percent across 1 source, read 12 October 2026.", "Membership Retention Benchmark, metric dues-increase-share: median 49 percent across 1 source, read 12 October 2026.", "Membership Retention Benchmark, metric membership-decrease-share: median 36 percent across 1 source, read 12 October 2026.", "Membership Retention Benchmark, metric overall-renewal: median 82 percent across 1 source, read 12 October 2026.", "The median is unchanged since 26 September 2026 (was 47 percent across 4)." ], "citation": "\"Duesvo Membership Retention Benchmark\", updated 2026-10-19, https://duesvo.com/datasets/membership-retention-benchmark/.", "changed_since": { "since": "2026-09-26", "previous_median": 47, "delta": 0, "direction": "unchanged", "sentence": "The median is unchanged since 26 September 2026 (was 47 percent across 4)." }, "national": { "unit": "%", "n": 4, "median": 47, "min": 36, "max": 82, "p25": 38.25, "p75": 73.75, "mean": 53, "units": { "%": 4 }, "published_sources": 3, "named_sources": 6, "read_sources": 6, "not_published": 3, "published_share": 0.5 }, "by_axis": { "metric": { "growth-share": { "%": { "n": 1, "median": 45, "min": 45, "max": 45, "p25": 45, "p75": 45, "mean": 45 } }, "dues-increase-share": { "%": { "n": 1, "median": 49, "min": 49, "max": 49, "p25": 49, "p75": 49, "mean": 49 } }, "membership-decrease-share": { "%": { "n": 1, "median": 36, "min": 36, "max": 36, "p25": 36, "p75": 36, "mean": 36 } }, "overall-renewal": { "%": { "n": 1, "median": 82, "min": 82, "max": 82, "p25": 82, "p75": 82, "mean": 82 } } } }, "rows": [ { "source": "Marketing General Inc, Membership Marketing Benchmarking Report release", "url": "https://www.marketinggeneral.com/knowledge-bank/tipster/the-2025-membership-marketing-benchmarking-report-is-here/", "figure": "45%", "value": 45, "unit": "%", "vat": null, "axis": { "metric": "growth-share" }, "retrieved_at": "2026-10-12", "quote": "This year, 45% of association executives report an increase in membership over the past year.", "source_class": "first-party-index", "text_sha256": "47fc4e2ef10ef643c8b27dfcc8b64522a41761c6a953c77401f1a367c8e0d50d" }, { "source": "Marketing General Inc, Membership Marketing Benchmarking Report release", "url": "https://www.marketinggeneral.com/knowledge-bank/tipster/the-2025-membership-marketing-benchmarking-report-is-here/", "figure": "49%", "value": 49, "unit": "%", "vat": null, "axis": { "metric": "dues-increase-share" }, "retrieved_at": "2026-10-12", "quote": "A total of 49% of associations raised dues in the past year.", "source_class": "first-party-index", "text_sha256": "47fc4e2ef10ef643c8b27dfcc8b64522a41761c6a953c77401f1a367c8e0d50d" }, { "source": "Associations Now (ASAE) coverage of the membership report", "url": "https://associationsnow.com/2025/08/report-association-membership-growth-at-risk/", "figure": "36 percent", "value": 36, "unit": "%", "vat": null, "axis": { "metric": "membership-decrease-share" }, "retrieved_at": "2026-10-12", "quote": "According to the new report, 36 percent of associations said their membership size has decreased—10 percent more than said so in the January edition of the report.", "source_class": "secondary", "text_sha256": "dc213d1f306cae7c0875ada50ce97db7a45af2e28fe40d7fdaf82377177e0e4f" }, { "source": "i4a retention-rate benchmarks", "url": "https://www.i4a.com/blog/retention-rate-calculation/", "figure": "82%", "value": 82, "unit": "%", "vat": null, "axis": { "metric": "overall-renewal" }, "retrieved_at": "2026-10-12", "quote": "Industry benchmarks: Median overall renewal is 82%, but first-year members renew at just 72%—a critical 10-point gap to address.", "source_class": "secondary", "text_sha256": "bee547e8a3c030f8decb7eb17ac3ebc851c1866b4711126d80265f98c7c1b19b" } ], "not_published": [ { "source": "Marketing General Inc knowledge bank (the report index)", "url": "https://www.marketinggeneral.com/knowledge-bank", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Memberwise Digital Excellence Report (GB)", "url": "https://www.memberwise.org.uk/digital-excellence-report/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Higher Logic association trends", "url": "https://www.higherlogic.com/blog/association-trends-and-predictions/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://www.marketinggeneral.com/knowledge-bank/tipster/the-2025-membership-marketing-benchmarking-report-is-here/", "label": "Marketing General Inc, Membership Marketing Benchmarking Report release", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.marketinggeneral.com/knowledge-bank", "label": "Marketing General Inc knowledge bank (the report index)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.memberwise.org.uk/digital-excellence-report/", "label": "Memberwise Digital Excellence Report (GB)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://associationsnow.com/2025/08/report-association-membership-growth-at-risk/", "label": "Associations Now (ASAE) coverage of the membership report", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.i4a.com/blog/retention-rate-calculation/", "label": "i4a retention-rate benchmarks", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.higherlogic.com/blog/association-trends-and-predictions/", "label": "Higher Logic association trends", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 3 of the 6 named sources that could be read published a usable figure; 3 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in % (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 4 figures, never sentences; 22 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the published renewal and first-year renewal rate per year per publisher, each sourced to the publisher and dated, assembled into a series - which is the point, because each report states this year's figure and nobody holds the run of years side by side; the spread between publishers on the same year, the first-year versus overall gap, and the share of organisations reporting growth. Our own figure is never mixed in: every number is an observation attributed to the report that measured it.", "embed": "

47 percent

median published figure, Membership Retention Benchmark, across 3 sources, read 12 October 2026

Source: Duesvo Membership Retention Benchmark
" }