# Membership churn rate: Membership Retention Benchmark

> The median published figure in the Membership Retention Benchmark is 47 percent across 4 figures from 3 sources' own pages (range 36 to 82 percent), read 12 October 2026.

Duesvo · https://duesvo.com/datasets/membership-retention-benchmark/ · computed 2026-10-19

**Median published figure:** 47 % (range 36 to 82 %; 4 sources with a figure; 3 of 6 sources read publish one).

3 of the 6 named sources read in full publish a figure; 3 publish none, read 12 October 2026.

The median is unchanged since 26 September 2026 (was 47 percent across 4).

## By metric

| Breakdown | Median | Range | Sources |
|---|---|---|---|
| metric growth-share | 45 % | 45 to 45 % | 1 |
| metric dues-increase-share | 49 % | 49 to 49 % | 1 |
| metric membership-decrease-share | 36 % | 36 to 36 % | 1 |
| metric overall-renewal | 82 % | 82 to 82 % | 1 |

## Every figure, with its source

One row per source: the figure the source's own page publishes, the page, and the day it was read.

| Source | Figure | Breakdown | Read |
|---|---|---|---|
| [i4a retention-rate benchmarks](https://www.i4a.com/blog/retention-rate-calculation/) | 82 % | overall-renewal | 2026-10-12 |
| [Marketing General Inc, Membership Marketing Benchmarking Report release](https://www.marketinggeneral.com/knowledge-bank/tipster/the-2025-membership-marketing-benchmarking-report-is-here/) | 49 % | dues-increase-share | 2026-10-12 |
| [Marketing General Inc, Membership Marketing Benchmarking Report release](https://www.marketinggeneral.com/knowledge-bank/tipster/the-2025-membership-marketing-benchmarking-report-is-here/) | 45 % | growth-share | 2026-10-12 |
| [Associations Now (ASAE) coverage of the membership report](https://associationsnow.com/2025/08/report-association-membership-growth-at-risk/) | 36 % | membership-decrease-share | 2026-10-12 |

## The sentence each figure was read from (4)

- [i4a retention-rate benchmarks](https://www.i4a.com/blog/retention-rate-calculation/), read 2026-10-12: "Industry benchmarks: Median overall renewal is 82%, but first-year members renew at just 72%—a critical 10-point gap to address."
- [Marketing General Inc, Membership Marketing Benchmarking Report release](https://www.marketinggeneral.com/knowledge-bank/tipster/the-2025-membership-marketing-benchmarking-report-is-here/), read 2026-10-12: "A total of 49% of associations raised dues in the past year."
- [Marketing General Inc, Membership Marketing Benchmarking Report release](https://www.marketinggeneral.com/knowledge-bank/tipster/the-2025-membership-marketing-benchmarking-report-is-here/), read 2026-10-12: "This year, 45% of association executives report an increase in membership over the past year."
- [Associations Now (ASAE) coverage of the membership report](https://associationsnow.com/2025/08/report-association-membership-growth-at-risk/), read 2026-10-12: "According to the new report, 36 percent of associations said their membership size has decreased—10 percent more than said so in the January edition of the report."

## Read in full, publishes no figure

- [Marketing General Inc knowledge bank (the report index)](https://www.marketinggeneral.com/knowledge-bank), read 2026-10-12: read in full and no accepted figure on the page
- [Memberwise Digital Excellence Report (GB)](https://www.memberwise.org.uk/digital-excellence-report/), read 2026-10-12: every candidate on the page was refused
- [Higher Logic association trends](https://www.higherlogic.com/blog/association-trends-and-predictions/), read 2026-10-12: every candidate on the page was refused

## Methodology

Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 3 of the 6 named sources that could be read published a usable figure; 3 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in % (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 4 figures, never sentences; 22 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the published renewal and first-year renewal rate per year per publisher, each sourced to the publisher and dated, assembled into a series - which is the point, because each report states this year's figure and nobody holds the run of years side by side; the spread between publishers on the same year, the first-year versus overall gap, and the share of organisations reporting growth. Our own figure is never mixed in: every number is an observation attributed to the report that measured it.

## Sources

- [Marketing General Inc, Membership Marketing Benchmarking Report release](https://www.marketinggeneral.com/knowledge-bank/tipster/the-2025-membership-marketing-benchmarking-report-is-here/) (the publisher's own terms; quoted for reporting and comment)
- [Marketing General Inc knowledge bank (the report index)](https://www.marketinggeneral.com/knowledge-bank) (the publisher's own terms; quoted for reporting and comment)
- [Memberwise Digital Excellence Report (GB)](https://www.memberwise.org.uk/digital-excellence-report/) (the publisher's own terms; quoted for reporting and comment)
- [Associations Now (ASAE) coverage of the membership report](https://associationsnow.com/2025/08/report-association-membership-growth-at-risk/) (the publisher's own terms; quoted for reporting and comment)
- [i4a retention-rate benchmarks](https://www.i4a.com/blog/retention-rate-calculation/) (the publisher's own terms; quoted for reporting and comment)
- [Higher Logic association trends](https://www.higherlogic.com/blog/association-trends-and-predictions/) (the publisher's own terms; quoted for reporting and comment)

## Cite or embed

- The median published figure in the Membership Retention Benchmark is 47 percent across 4 figures from 3 sources' own pages (range 36 to 82 percent), read 12 October 2026.
- 3 of the 6 named sources read in full publish a figure; 3 publish none, read 12 October 2026.
- Membership Retention Benchmark, metric growth-share: median 45 percent across 1 source, read 12 October 2026.
- Membership Retention Benchmark, metric dues-increase-share: median 49 percent across 1 source, read 12 October 2026.
- Membership Retention Benchmark, metric membership-decrease-share: median 36 percent across 1 source, read 12 October 2026.
- Membership Retention Benchmark, metric overall-renewal: median 82 percent across 1 source, read 12 October 2026.
- The median is unchanged since 26 September 2026 (was 47 percent across 4).

Cite as: "Duesvo Membership Retention Benchmark", updated 2026-10-19, https://duesvo.com/datasets/membership-retention-benchmark/.

CSV: https://duesvo.com/datasets/membership-retention-benchmark.csv
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