Membership churn rate: Membership Retention Benchmark
The median published figure in the Membership Retention Benchmark is 47 percent across 4 figures from 3 sources' own pages (range 36 to 82 percent), read 12 October 2026.
Duesvo sells its own paid plan in this category (our pricing). It is not counted here: every figure in this index is another provider's own published price, read from its own page.
3 of the 6 named sources read in full publish a figure; 3 publish none, read 12 October 2026.
The median is unchanged since 26 September 2026 (was 47 percent across 4).
By metric
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| metricgrowth-share | 45% | 45 to 45% | 1 |
| metricdues-increase-share | 49% | 49 to 49% | 1 |
| metricmembership-decrease-share | 36% | 36 to 36% | 1 |
| metricoverall-renewal | 82% | 82 to 82% | 1 |
Every figure, with its source
One row per source: the figure the source's own page publishes, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| i4a retention-rate benchmarks | 82% | overall-renewal | 2026-10-12 |
| Marketing General Inc, Membership Marketing Benchmarking Report release | 49% | dues-increase-share | 2026-10-12 |
| Marketing General Inc, Membership Marketing Benchmarking Report release | 45% | growth-share | 2026-10-12 |
| Associations Now (ASAE) coverage of the membership report | 36% | membership-decrease-share | 2026-10-12 |
The sentence each figure was read from (4)
- i4a retention-rate benchmarks, read 2026-10-12:
Industry benchmarks: Median overall renewal is 82%, but first-year members renew at just 72%—a critical 10-point gap to address.
- Marketing General Inc, Membership Marketing Benchmarking Report release, read 2026-10-12:
A total of 49% of associations raised dues in the past year.
- Marketing General Inc, Membership Marketing Benchmarking Report release, read 2026-10-12:
This year, 45% of association executives report an increase in membership over the past year.
- Associations Now (ASAE) coverage of the membership report, read 2026-10-12:
According to the new report, 36 percent of associations said their membership size has decreased—10 percent more than said so in the January edition of the report.
Read in full, publishes no figure
3 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- Marketing General Inc knowledge bank (the report index), read 2026-10-12: read in full and no accepted figure on the page
- Memberwise Digital Excellence Report (GB), read 2026-10-12: every candidate on the page was refused
- Higher Logic association trends, read 2026-10-12: every candidate on the page was refused
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
3 of the 6 named sources that could be read published a usable figure; 3 published none and are recorded as not published, never filled in; 0 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in % (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 4 figures, never sentences; 22 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the published renewal and first-year renewal rate per year per publisher, each sourced to the publisher and dated, assembled into a series - which is the point, because each report states this year's figure and nobody holds the run of years side by side; the spread between publishers on the same year, the first-year versus overall gap, and the share of organisations reporting growth.
Our own figure is never mixed in: every number is an observation attributed to the report that measured it.
22 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (6)
- Marketing General Inc, Membership Marketing Benchmarking Report release(the publisher's own terms; quoted for reporting and comment)
- Marketing General Inc knowledge bank (the report index)(the publisher's own terms; quoted for reporting and comment)
- Memberwise Digital Excellence Report (GB)(the publisher's own terms; quoted for reporting and comment)
- Associations Now (ASAE) coverage of the membership report(the publisher's own terms; quoted for reporting and comment)
- i4a retention-rate benchmarks(the publisher's own terms; quoted for reporting and comment)
- Higher Logic association trends(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
Cite or embed this figure
The median published figure in the Membership Retention Benchmark is 47 percent across 4 figures from 3 sources' own pages (range 36 to 82 percent), read 12 October 2026.
3 of the 6 named sources read in full publish a figure; 3 publish none, read 12 October 2026.
Membership Retention Benchmark, metric growth-share: median 45 percent across 1 source, read 12 October 2026.
Membership Retention Benchmark, metric dues-increase-share: median 49 percent across 1 source, read 12 October 2026.
Membership Retention Benchmark, metric membership-decrease-share: median 36 percent across 1 source, read 12 October 2026.
Membership Retention Benchmark, metric overall-renewal: median 82 percent across 1 source, read 12 October 2026.
The median is unchanged since 26 September 2026 (was 47 percent across 4).
Cite as: "Duesvo Membership Retention Benchmark", updated 2026-10-19, https://duesvo.com/datasets/membership-retention-benchmark/.
Download the CSV (4 rows, computed 2026-10-19)